Articles

What actually matters about GEO, written from what we measure on real client accounts.

• 2026-08-20 · 3 min read

  GEO explained simply: getting cited when the AI answers

  GEO is about getting cited and recommended by AI assistants. It is not SEO done faster: the ground, the sources and the measurement are all different.

• 2026-08-13 · 2 min read

  Why asking ChatGPT once proves nothing

  A language model is not deterministic: the same question yields three different answers. Without repetition, an AI visibility test is just an anecdote.

• 2026-08-06 · 2 min read

  What AIs actually read before recommending a brand

  Across a 360-measurement audit, the most-cited sources were neither the brands' own sites nor the top Google results. Here is what we found.