Articles

What actually matters about GEO, written from what we measure on real client accounts.

• 2026-09-18 · 3 min read

  E-commerce and AI: being cited is not enough

  AI assistants now steer the purchase, not just the mention. What that changes for e-commerce, and how to tell if you're actually capturing the sale.

• 2026-09-03 · 4 min read

  GEO, AEO, LLM SEO, AI SEO: do they all mean the same thing?

  Four acronyms for one subject, with real but minor differences. What each one means, where it came from, and which to use depending on who you are talking to.

• 2026-09-03 · 4 min read

  Google AI Overviews: how to appear in them, and how to know whether you do

  AI Overviews answer above the results and cut the clicks. What they read, what gets you into them, and why checking by hand is not enough.

• 2026-08-20 · 3 min read

  GEO explained simply: getting cited when the AI answers

  GEO is about getting cited and recommended by AI assistants. It is not SEO done faster: the ground, the sources and the measurement are all different.

• 2026-08-13 · 2 min read

  Why asking ChatGPT once proves nothing

  A language model is not deterministic: the same question yields three different answers. Without repetition, an AI visibility test is just an anecdote.

• 2026-08-06 · 2 min read

  What AIs actually read before recommending a brand

  Across a 360-measurement audit, the most-cited sources were neither the brands' own sites nor the top Google results. Here is what we found.