GEO audit: find out whether AIs cite you, and who they name instead

What a GEO audit is

GEO — Generative Engine Optimization — is the work of getting cited and recommended by AI assistants rather than by a page of results. A GEO audit is the assessment that comes first: it establishes, with figures, whether your brand appears in the answers your buyers get today.

The difference with a classic SEO audit fits in one sentence: there is no ranking position to record. An AI does not place you fourth, it either names you or it does not. It is binary, it changes with every answer, and no rank tracker will show it to you.

What we measure, exactly

40 questions	written for your market, from a buyer's point of view, never containing your name
3 AI assistants	ChatGPT, Perplexity and Claude, with web search enabled
3 passes	the same question asked three times, because a model is not deterministic
360 measurements	40 × 3 × 3, the minimum volume to tell a pattern from chance

The questions never contain your name. That is the only way to get an honest measurement: ask "what do you think of [your brand]" and the AI will talk about you, necessarily. Ask "which supplier of X would you recommend", and you will know.

What the report contains

• Your citation rate: in how many answers your domain is read as a source.
• Your recommendation rate: in how many answers your name is written into the text. The two figures are often far apart — being read is not being recommended.
• The competitive ranking: who gets named in your place, on which questions, how often.
• The sources the AIs actually read in your market. This is regularly the part that surprises most: neither the brands' own sites nor the top Google results. What we find in them.
• Where to start: three or four levers, drawn from your measurements and ordered by impact — not a list of generic best practices.

The report is a PDF, delivered by email within 48 working hours, with the invoice and VAT.

What a GEO audit costs

€149 excl. VAT, one-off. No quote, no discovery call, no forced subscription. If you want the measurement every month rather than once, monthly monitoring re-runs the same audit at €59 excl. VAT per month after a first month at €149.

For context: a GEO agency typically charges between €1,500 and €4,000 for an equivalent audit, often with fewer questions and a single pass per question. The difference is not the quality of the measurement, it is the human time sold around it. We compared both approaches in detail.

The limits, said plainly

A GEO audit is a dated snapshot. Models change, their sources change, your competitors move: today's figure is not the one you will get in six months. Which is exactly why a single measurement is there to decide what to do, not to feel reassured.

And the audit is a diagnosis: it says what to fix, it does not fix it. Implementation is possible, on quote, but it is separate — the report is written to be actionable by your own team or agency without going through us.

Frequently asked

How long until I get the report? 48 working hours after payment.

Do you audit every sector? Yes, as long as a buyer could plausibly ask an AI about your market. We publish public measurements for e-commerce, hotels and campsites.

Why ask the same question three times? Because a language model does not answer the same way twice. One test proves nothing.

Which assistants exactly? Perplexity Sonar, ChatGPT and Claude Sonnet 4.5, all three with web search enabled. Gemini is not included today: its search API does not return the consulted sources in a usable form.